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Business Transformation: How to Drive Successful Change
The Need for Change Management There are many reasons why an organization might come face to face with the need for a business transformation. Increasing competition, new seemingly unattainable...
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On Design, Branding, and Where the “Brand Magic” Happens: Interview with...
Interview with Jane Brown, Creative Director Jane joins Emotive Brand with over 20 years of experience developing corporate and brand identities ranging from global corporations to startups – bringing...
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Remembering to Listen: Why Employee Input Is Key to Moving Your Brand Forward
Employee Input: A Valuable Resource You Might Be Overlooking At Emotive Brand, one of the things we strongly believe in is the importance of understanding how a company’s business strategy connects to...
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Investing in Corporate Narrative During Transition: Essential Tool for CEOs
Transformations and Transitions The corporate narrative is an essential tool for CEOs. Persuading them to invest in one is hard sometimes. Competitive pressures on businesses today are stronger than...
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Talking Transformation: Brand, Business, and Culture
An Interview with Katie Tamony We sat down with Katie Tamony, Chief Communications and Culture Officer at Alluma, a technology non-profit dedicated to making sure those eligible for benefits and...
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Global Growth, Local Success: Your Employer Brand Can Do Both
Level Setting: Employer Branding Is a Must-Have As a brand agency whose work revolves around transforming business by changing how people feel about brands, we’re naturally true believers in the impact...
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Brand Strategy for Turbulent Times
Business is in Flux Brand strategy matters now more than ever. COVID-19 is a health crisis first, but also, an economic one. Many businesses that we work with are feeling uneasy about the current...
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How to Prepare for Successful Business Transformations
There’s a well-worn saying in business that the only certainty is change, and this year has proven that to be true by exponential levels. Entire industries found themselves faced with the need to plan...
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Uncovering the True Dynamics of Strategy + Design Synergy: A Conversation...
Our recent work rebranding Topstep—a financial trading platform based in Chicago, IL—shed light not only on our belief in the power of simplicity and clarity for our client but also on internal agency...
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Need Purposeful Brand Transformation? Let the Data Be Your Guide
Re-Imagining and Evolving Your Enterprise Brand for Its Next Phase of Growth There comes a time in most companies’ growth cycle when they realize they’ve evolved from a company into an enterprise—and...
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